The Forum Shops at Caesars Palace held a reception to kick-off its second annual Great Give fundraising campaign. Between Dec. 1-15, participating Forum retailers and restaurants will donate a portion of sales from designated items (or a flat percentage of sales) to benefit a non-profit of its choosing. All coins from the iconic fountains will be donated to the Las Vegas chapter of the American Red Cross. Other charities selected to receive funds include Candlelighters, Nevada Ballet Theatre and Make-A-Wish. Luxury Las Vegas magazine is also a partner in the charitable campaign.

“It was wonderful to see so many our retailers supporting charitable organizations and giving back last year,” said Maureen Crampton, the director of business development and marketing for The Forum Shops. “This year, by partnering with our friends at Luxury Magazine and presenting a united program under the umbrella of the Great Give, we are able to collectively promote it and encourage guests to shop at their favorite shops and support many worthy causes during this time.”