PURE & SIMPLE

Barley, one of the world’s most ancient grains, is the novel force behind BIOEFFECT skincare. The founders of the Icelandic company (who are also geneticists) used barley to create a synthetic replica of the genetic code found in human epidermal growth factor (EGF), which boosts cell renewal and creates a more youthful appearance.

The newest launch is a two-step antioxidant treatment but the original EGF Serum — made with seven ingredients (and no oils, alcohol, preservatives or fragrance) — is already a classic, reportedly used by more than 30 percent of Icelandic women. $160, bioeffect.com

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The highest price paid at The Summit Club was $12.6 million for a 4 1/2 acre lot. Photo by the Summit Club.
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Mike Tyson bites Evander Holyfield's ear during their 1997 heavyweight rematch in Las Vegas. Photo by Jack Smith/The Associated Press
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From left: President and CEO of Nevada State Bank Terry Shirey, Las Vegas Philharmonic board president Jeri Crawford, Robin Feder, Tina Shirey and Beverly and Michael Bolognini, market vice president - Las Vegas at Cox Communications
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