Royal treatment: Local Champagne a crowing achievement

The grapes may come from the Champagne valley, but make no mistake about it, Beau Joie is a Las Vegas product. Launched in 2010 at Aria’s Gold Lounge, the collection of brut, rosé and demi-sec Champagnes was created by local couple Jon and Brandis Deitelbaum after they sold their Effen vodka brand to Jim Beam. Their goal was to return Champagne to its former glory as a luxury product long
associated with nobility.
“We created this suit of armor because our brand’s about chivalry and knighthood,” Jon Deitelbaum says of the company’s signature copper-ensconced bottles. The metal also keeps the bottle cold for 30 minutes after it leaves the refrigerator. The company collects used bottles for recycling and donates proceeds to the Cleveland Clinic Lou Ruvo Center for Brain Health’s Keep Memory Alive Center.
Beau Joie impressed superstar producer and DJ Tiësto so much that he recently joined the team as international creative director.
“I was in Asia performing and it was presented to me by one of our hosts. I immediately loved the taste and was especially drawn to the originality of the bottle and packaging,” the musician says.
With the nightclub impresario’s help, Deitelbaum hopes to have Beau Joie available in 21 countries by the end of the year.
$57, brut; $55, demi-sec; $83, rosé, totalwine.com.

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