If it seems a like there’s a little more sparkle, or rather, a lot more sparkle in town recently, it’s likely because diamantiare Nirav Modi opened his newest eponymous jewelry boutique at Wynn Las Vegas.

Born into a family with generations of diamond expertise, Modi’s creations are beloved by the international glitterati and borrowed by celebrities. Made with patented cuts and proprietary setting techniques using very little metal, the diamonds catch light from all directions, intensifying the dazzling effects.

Opening Nov. 13, the Las Vegas location is the second in the U.S. (the first opened in New York City in 2015), expanding the company’s global profile beyond its current outposts in London, New York, Hong Kong, Beijing, Macau, Mumbai and New Delhi. It will also feature an exclusive “Lucky 8” pendant — a winning nod to the gaming gods.

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