You might just start leaving this toothpaste on the counter on purpose, thanks to its vibrant hue and heraldic rampant lion logo. And what’s inside the tube is every bit as elegant. Park Avenue dentists Jan Linhart and his son Zachary E. Linhart spent a decade creating the deluxe dentifrice, formulated with cocoa bean extract, xylitol, fluoride and aloe vera.

The new, anise-flavored cuspid cleanser can be purchased alone, or as part of a subscription service. The luxe line also includes toothbrushes with ultra-soft bristles infused with nano-silver (which kills 99% of harmful bacteria found on other brushes); a hydrogen peroxide-based whitening gel and petroleum-free balms to keep your smile sparkling. Prices range from $3 to $16,

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Vanity Fair menswear editor Christopher Legaspi
JULY 2019 PG 71
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